The Speakers Blog: An Introduction
WELCOME to the first post in "The Speakers Blog". If you've read out "About" page for this blog, then you already have a basic understanding of its purpose. If you haven't read that page, click the link above and check it out!
In this introductory post, I'm going to outline the basic goal for The Speakers Blog, the kind of content you can expect, and my qualification for writing any of it.
Let's be real. COVID-19 really f**ked up the music industry in 2020, and probably will do some more damage in 2021. I can't remember the last time I only played ONE show for an entire year! (To cover our bases, Softspoken's one show was in February, before anyone knew anything about COVID-19).
Added to that, as of the first week of 2021, Twitter is on fire with news about Spotify / Distrokid removing tens of thousands of songs by thousands of artists for what they have called "fake streams". Just yesterday I saw over ten posts from artists who'd had music removed. There was a common denominator for all of these artists (a particular playlisting agency), but nevertheless, they got screwed.
Even in our four year history, Softspoken has been taken advantage of, or maybe not given the full truth behind services or platforms.
As artists we want to succeed, and of course we want to see the success in front of us, whether it's numbers on our screens or people at shows (when that was a thing), or money that we can throw back into the gas tank to get to the next show.
The purpose of The Speakers Blog, then, is to share all of the advice and important news about the music industry that I possibly can in order to help other musicians out there grinding like I am.
Most of what I'll be posting will be content created from conversations I have with the artists I work with. There will be some content either direct influenced by or paraphrased from other sources (which will be properly credited).
At times I do plan on writing up segments about other creatives in the music industry - designers, videographers, publicsts, and more - to shine a little light on what they do, and how it can help.
As always, I'm open to receive ideas. Just send an email to us at firstname.lastname@example.org with your idea for a topic and I'll try to fit it in!
Who am I? This blog will be written exclusively (I think) by me, Chris Wethington. I'm the founder of Softspoken; I'm the de facto manager; I'm the "band dad"; I'm the "business guy"... but I also wear a few hats outside of Softspoken.
In 2018 I started my own company called Theoria Group, really with the same goal as this blog: to help artists with a focus on artist management, artist development, music marketing, and web development.
Later in the same year, I partnered with 307 Artist Management, where I now handle my main roster of artists. Essentially, 307 is the upline for Theoria Group. Bands that get "developed" move up to 307 where there is a more robust network of other managers and agents to help.
In 2020 I partnered with simpl. a music marketing agency that offers digital marketing services in addition to an Academy where artists can take courses and learn various topics on their own.
To add to all of that, I've been playing in bands, touring, managing, booking, etc. both in the US and overseas for the past 12+ years all together. I've made a lot of mistakes, and had some success, and I think the wisdom and knowledge that comes with both can be very helpful.
SUMMING IT ALL UP
We are all speakers. Every single person on this planet, whether you're an artist or creative or not, you have something worth saying and expressing. Maybe you don't want to share your creations with the world, and that's totally OK. But for those who do, I want to do everything I can to help you avoid my mistakes, and help you reach my successes.
Thanks for reading. Sign up for our email list if you haven't yet, and be on the lookout for the next post early next week!